Gant have taken sustainability to the next level with the release of their new Tech Prep™ shirts under their Gant Beacons Project label which features clothing made from upcycled plastic collected by fishermen from the ocean.
As a leader in the fashion industry GANT have continuously focussed on sustainability and for this project they teamed up with fishermen in the Mediterranean ocean in order to collect some of the 165 tonnes of plastic waste floating there. This plastic is then upcycled and turned into Tech Prep™, which incidentally is the name these shirts will be sold under. For this initiative Gant is partnering with SEAQUAL™, a unique ingredient fibre brand that upcycles plastics collected from the sea to make a polyester filament that is used in the new range of male and female shirts.
“At GANT we’re driven by one goal – Never Stop Learning. This drives us to take action in favour of the world we live in” says Chief Marketing Officer, Brian Grevy. “Through GANT Beacons Project we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will further grow and evolve over time. We’re determined to take responsibility and to do our part to make our planet better, because the ocean’s business is everyone’s business.”
With this new range Gant have joined a list of famous brands in championing the use of plastic for making clothing. The shirts themselves are super soft and the details are as sharp as you would expect from a cotton shirt.
Key Pieces for Men:
TP BIO CHAMBRAY SHIRT
The Oxford shirt is a timeless classic which is why it was an obvious design choice for the GANT
Beacons Project. It features all the signature GANT details of a button down, as well as the signature locker loop at the centre of back yoke that frames the box pleat. This shirt will remain an enduring classic wardrobe essential.
TP BIO INDIGO CHAMBRAY
To produce this classic Chambray shirt only the use of indigo dye is used. With its versatile fabric base this shirt makes for the perfect all year round fit. Like the Oxford, this shirt will also get better with time. More character will appear as small amounts of the indigo are lost in each wash which is what gives indigo its unique character.